Ecohuella: a footprint that contributes to the planet

Every year, April 22nd marks Earth Day, a date that invites us to reflect on the impact our actions have on the environment and, even more so, to make more conscious decisions in our daily routines. At Multiplaza, we have decided to go beyond the commemoration: we have created Ecohuella, a project that strengthens our commitment to sustainability and caring for the planet, and that reflects our genuine interest in protecting the natural resources we all share.

A campaign with a real purpose.

Ecohuella is not just a campaign; it is a declaration of principles. It is our banner on the path towards a more environmentally responsible lifestyle. This project is designed to connect with our digital audiences as well as with the thousands of visitors who choose us each week. Our goal? To inspire, educate, and activate.

Through this initiative, we seek to generate actions that amplify the voices of our partner stores that share this same vision. Brands that incorporate eco-friendly practices into their DNA.

Did you know that...?

To put into perspective why campaigns like Ecohuella are so important, here are some interesting facts that invite us to action:

• Every day, more than 27,000 trees are cut down just to produce toilet paper.
• Humans use an estimated 80 trillion aluminum cans each year.
• Although 71% of the Earth is covered by water, only 3% is freshwater, and less than 1% is available for human consumption.

Figures like these demonstrate the urgency of taking action. And at Multiplaza, we are doing just that.

Actions that leave a positive eco-footprint

As ​​a shopping center, we know that our decisions can have a great impact. That's why, at Multiplaza we have implemented a series of sustainable practices that range from proper waste management, energy efficiency and environmental education campaigns, to alliances with stores that promote responsible consumption.

Responsible shopper, with style and purpose.

As ​​shopping experts, we also want to give you some recommendations so that your shopping experience is consistent with caring for the environment. These are some stores in Multiplaza that promote sustainable practices and deserve a special place on your radar:

• Calvin Klein.
• Tommy Hilfiger.
• Cole Haan.
• Totto.
• Lush.
• Melissa
• American Eagle
• H&M

Often, these sustainable practices go unnoticed. That's why, with Ecohuella, we highlight them and invite you to choose the best one, because every purchase is also a vote for the planet.

Eco-friendly tips you can apply right now

Because taking care of the Earth is also an individual responsibility, here are some easy tips to apply in your daily life:

• 1. Bring your own reusable bag when you come to Multiplaza. Avoid unnecessary plastic.
• 2. Opt for local and seasonal products, which require less transportation and resources.
• 3. Avoid fast fashion by buying higher quality and longer lasting clothes.
• 4. Recycle what you consume and reduce the use of single-use products.
• 5. Travel sustainably: share transportation, walk, or use a bicycle whenever you can.

Multiplaza and you: a team for the planet

With Ecohuella, Multiplaza El Salvador reaffirms its commitment as a socially and environmentally responsible company. We not only work to offer you the best brands and experiences, but we want to do so from an ethical and sustainable perspective. This campaign helps us build a solid reputation with our current and potential visitors and positions us as a shopping center that actively cares about the planet.

We invite you to follow our social media and visit our partner stores. Because leaving a positive mark on the planet is an eco-footprint.